The Jiu Jitsu Mindset
A Brazilian Jiu Jitsu podcast and lifestyle brand. Coffee that fuels your rolls, gear that reps the grind, and training that builds the next generation.
Everything you need, on and off the mats
Whether you're a white belt just starting your journey or a seasoned competitor looking to level up your game, we're here to support you.
The Podcast
In-depth conversations with top athletes and instructors. Real stories from the mats — the grind, the losses, the breakthroughs.
Watch on YouTube → 02Submission Coffee
Thus far, not declared a Performance Enhancing Drug. However, rumors of increased submission rates among our subscribers abound.
Subscribe Here → 03The Tees
Built for people who live and breathe Jiu Jitsu. Rep the mindset on and off the mats with our signature shirts.
Shop All Tees → 04Kids Academy
Jiu Jitsu Superheroes, ages 7–12. Online classes designed to keep young grapplers locked in on BJJ between sessions on the mats.
Enroll Online → 05The App
My Jiu Jitsu Journey — the Jiu Jitsu social media app. Track your journey, connect with the community.
Get the App → 06Find a School
Ready to step on the mats for real? Find a Jiu Jitsu school near you and start your journey today.
Schools Near You →
Submission Coffee
Thus far, our coffee has not been declared a Performance Enhancing Drug. However, rumors of increased submission rates among our subscribers abound. Subscribe and fuel your training sessions. Submission Coffee is a proud sponsor of the Momentum Martial Arts Competition Team in Reno, NV.
The Official Tee Shirt
Our signature tee. Wear it to the gym, wear it to the office, wear it while explaining to coworkers why your ear looks like that.
Jiu Jitsu Superheroes
Our Online Kids Class is perfect for young grapplers — designed to keep their attention on BJJ in between their training on the mats.
My Jiu Jitsu Journey
The Jiu Jitsu social media app. Log your training, track your progression, and connect with grapplers everywhere. Download wherever you get your apps.
Listen wherever you get your podcasts
In-depth conversations with top athletes and instructors — and the stories behind the belts.
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